Analysis of mHealth App in Global Industry 2017 : Market Development and Overview
Despite the hype around mHealth apps , the global mHealth app market is a niche market today. This will change over the course of the next five years as mHealth app publishers will more and more concentrate on business models that uses mHealth apps to sell connected devices and services. Traditional apps store revenue sources like paid downloads, in-app purchase and in-app advertisement will not be big enough to support the growing number of mHealth app publishers. mHealth app users will remain the main driver for the next years allowing monetization strategies based on B2C business models. B2B models will become more important with health plans and HCPs integrating mHealth apps into the traditional healthcare market. The report has five main parts: Current market size: Provides current sizing of the mHealth market in terms of app numbers, app downloads and app store revenues for all mHealth apps or by app category. It identifies key application segments according to their current rea...